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In Response to Dynamic Business Culture, Increased Competition,
Miami Branding Experts Launch Personal Branding Institute, Inc.
As average job turnover increases and job-seekers saturate the market, Jessica Kizorek and
Michelle Villalobos aim to help students translate their personality into a unique business persona
MIAMI, Fla. – March 24, 2012 – In the wake of an evolving economy and increasing turnover rates, personal branding experts Jessica Kizorek and Michelle Villalobos today launch the Personal Branding Institute, offering live seminars and distance learning aimed at training business professionals to brand themselves as individuals to gain competitive edge in a rapidly changing business landscape.
The Personal Branding Institute is based in Miami, home of its founders Kizorek and Villalobos. Its faculty is comprised of famous minds and top professionals in the fields of marketing, advertising, video production, photography, psychology, physiology, healing arts, design, and storytelling.
Kizorek and Villalobos cite the emergence of “Generation Flux” as a testament to the need for professionals to market themselves as brands.
“Many of today’s young professionals seek out instability rather than fear it,” says Kizorek. “We’re leading a new breed of businessmen and women who are motivated and energized by the continuous recalibration and revision of their careers and business models. To be successful in this type of environment, though, they must have one sustaining factor: a clearly-defined and differentiated personal brand.”
“Consider this: the average U.S. worker’s tenure in a job is only 4.4 years. Today’s workers will have over ten jobs in their lifetimes,” added Villalobos. “The key to flowing successfully between jobs and careers is personal branding – using your unique flavor as an individual as an asset to differentiate yourself from other candidates and businesses, enhancing your value on the market.”
Besides live seminars and distance learning, the Personal Branding Institute will produce educational products including CDs, DVDs, books, monthly membership packages, and “Adventure Masterminds” retreats.
For more information, visit www.PersonalBrandingInstitute.com.